We organised a two-week long social media based campaign called #WhatTheFuchha with Minds At Play, a mental healthcare initiative under Neevam Foundation focusing on the experience of passing out of school and everything that it evokes—from the preparation, nostalgia, results, cut-offs, and admissions!
We asked the students to share with us their queries, anxieties and what was keeping them up late at night in stress and provided them with some hands-on solutions as well as familiarised them with tools that could help them in handling the overarching conversations around their own mental health issues.
We created posts to address their concerns and worries. The campaign was a huge success with a reach of almost 9000!
You can check out the posts on our Instagram here.